Use cases by industry

Beauty, fashion, fitness, food, travel, gaming, music and ecommerce brands catch what is rising in their niche on TikTok, Instagram and Threads first.

Who these pages are for

Brands, marketers and agencies working in one industry: beauty, fashion, fitness, food and restaurants, travel, gaming, music and ecommerce. Each of these markets has its own pace, its own formats and its own audience habits on TikTok, Instagram and Threads. The same tool serves a beauty brand and a game studio, but the topics, the thresholds and the posts each of them sees are entirely their own.

The trouble with trends

A trend in beauty does not look like a trend in gaming. General trend lists mix every industry together, so most of what they show is irrelevant, and the few relevant items tend to arrive late. Inside one industry the picture is split again by product, region and language, which makes it hard to see what is actually rising for a specific brand. Seasons add another layer: what rises before a holiday or a new collection can fade just as fast after it.

How RISIO.ME fits in

Topics are added in the words of the industry: product types, ingredients, styles, dishes, destinations, game titles, artists or product categories, whatever the audience actually posts about. RISIO.ME shows what is taking off around those topics right now, with likes, comments, reposts and growth speed. The threshold for "viral" is set per project or per topic, so a niche category and a mass one are each judged on their own scale. Projects keep product lines, regions or clients apart. The rising posts then go into the work the team already does: the content plan, a product launch, a seasonal menu or a campaign brief. Each industry page below shows how this looks in that market, with its own steps and questions.

Frequently asked questions

My industry is not listed. Does RISIO.ME still work?

Yes. The pages below are examples. Any industry whose audience is active on TikTok, Instagram or Threads gets its own trends from its own topics.

Can I follow trends in several countries?

Yes. Add topics in each market's language and keep each market in its own project.