For beauty brands

Catch beauty trends while they are still rising

A new skincare routine takes off on TikTok, and by the time it reaches your feed, every brand has already posted it. RISIO.ME shows the beauty posts gaining traction on TikTok, Instagram and Threads while there is still time to join in.

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Beauty topics heating up this week*

Routines and ingredients rise and fall within weeks. The posts behind a routine show it heating up long before every brand piles in.

Skin cycling
+X%
Glass skin
+Y%
Barrier repair
+Z%
Slugging
+W%

How it works

  1. 01

    Name your corner of beauty

    Add topics for the routines, ingredients and skin concerns your brand lives in.

  2. 02

    See what is climbing

    RISIO.ME surfaces the looks and routines rising in those topics, with likes, comments, reposts and how fast each one grows.

  3. 03

    Post while it climbs

    Brief the content and product teams on a routine before the wave peaks, not after.

Beauty topics worth watching

  1. 01

    Routines

    Multi-step evening and morning routines, and the one-step shortcuts that replace them.

  2. 02

    Ingredients

    An active people start naming in captions before brands put it on the label.

  3. 03

    Skin concerns

    Posts about a specific concern, where a product answer is still missing.

  4. 04

    Tools and devices

    Rollers, masks and gadgets shown in use, not in a studio shot.

  5. 05

    Looks

    A makeup look people recreate and tag, from everyday to event.

  6. 06

    Haircare

    Scalp care, heatless styling and the routines around them.

Frequently asked questions

Can a brand see a routine before it reaches the shelves?

Often, yes. Routines show up in posts first: people film and name them before retailers build a display around them. RISIO.ME brings those posts into one feed while they still climb.

Can I keep skincare and makeup apart?

Yes. Give each its own project: Echo and Radar include 3, Locator 5.

Find the next routine before it peaks

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* Illustrative example: the chart shows the shape of a trend, not RISIO.ME data.