Use cases for marketing teams
Marketing, PR and startup teams see which topics are rising in their category on TikTok, Instagram and Threads and launch their campaigns before the peak.
Who these pages are for
In-house marketing, social media and PR teams, including small startup teams where one person runs every channel. They know their product and their audience well; what they lack is the time to watch everything that happens around their category on social networks. Some of them run one brand; others run several products or regional accounts at once.
The trouble with trends
Campaigns are planned weeks ahead, but conversations on TikTok, Instagram and Threads change within days. A team that learns about a rising topic from a monthly report, or from a competitor's post, joins late, when the format is crowded and the audience has moved on. PR teams face a sharper version of the same problem: a topic around their category can grow quickly, and noticing it early decides whether they respond in time or only react.
How RISIO.ME fits in
The team adds topics for its category, its brand, its products and the problems its customers talk about, and groups them into projects, for example one per product line or market. RISIO.ME shows what is taking off around those topics right now, with likes, comments, reposts and growth speed. The threshold for "viral" is set by the team, so a niche B2B topic and a mass-market one are not judged by the same numbers. The rising posts then feed the content calendar, the campaign brief or the weekly PR check-in, and on higher plans a PDF report of the posts can go to stakeholders. Getting started takes a list of topics, so a new product line or market can have its own trend view the same day.
Frequently asked questions
How often do the trends update?
From several times a day to once a day, depending on the plan. The refresh interval of each plan is on the pricing page.
Can we follow several products or markets?
Yes. Each product line or market can have its own project, with its own topics and thresholds.