Newsjacking for PR teams: react while the story rises
By the time a story fills every feed, competitors have already reacted to it. RISIO.ME surfaces the posts taking off in your category on TikTok, Instagram and Threads while they are still rising, so your team joins the moment early.
Try for freeAhead of the pile-on*
Newsjacking pays off early. RISIO.ME shows the post while it is still climbing, before every brand account has posted its reaction.
How it works
- 01
Set your category
Add topics for your market and the conversations your brand can join.
- 02
See the story rise
RISIO.ME surfaces the stories gaining traction, with likes, comments, reposts and how fast each one grows.
- 03
React first
Brief the team on the rising post and ship your take while the moment is still early.
An example: a moment in the travel category
A travel brand's PR team sees posts about a quiet airport hack climbing on a Tuesday. By Thursday it would be in every recap, with every airline and booking app replying.
The team ships a short, useful take that day, with its own data on the routes people ask about, while there is still room to say something new.
Frequently asked questions
How is this different from social listening?
It is about timing: RISIO.ME shows the stories climbing in your whole category early, so the team reacts while the moment is still open.
Can I share what we found before the brief?
Yes. From Radar up, you can export a PDF report of the posts to pass around before the brief.
Catch the next story first
Try for free* Illustrative example: the chart shows the shape of a trend, not RISIO.ME data.