Trendjacking that lands inside the window

How it works

1. 01

   Set up your niche

   Add the topics around your brand and category, one project per brand or product line.

2. 02

   Check what is rising

   RISIO.ME surfaces what is gaining traction fastest, refreshed every 24 hours on Echo, 12 on Radar and 6 on Locator.

3. 03

   Join while it is fresh

   Pick the rising post that fits your brand, make your take and publish it while the conversation is still growing.

How much of the window is left*

Trendjacking works while a trend is still growing. The later you hear about it, the less time there is to brief, make and publish, and the more it looks like copying.

Before you post your take

1. 01

   It is still climbing

   If the posts behind it have stopped growing, let it go.

2. 02

   Your brand has a reason to be there

   The joke works without explaining why a brand made it.

3. 03

   You add something

   A new angle, not the same video with a logo.

4. 04

   Nobody gets hurt

   Check what the trend is about before the brand joins it.

5. 05

   You can ship it today

   A take that needs a week of approvals misses the window.