Content marketing trends that replace the guesswork in a client's plan
Most content plans are built on guesses: last year's calendar, a competitor's blog and a hunch in the planning meeting. RISIO.ME shows what is taking off in the client's niche on TikTok, Instagram and Threads, so the plan starts from what people already share.
Try for freeAn example: a home decor client's plan
The client's plan said "seasonal tips" for the month. The rising posts in its niche said something else: rental makeovers and small-space storage were climbing, seasonal tips barely moved.
The agency rebuilt two of the plan's pillars around the rising themes and attached the source posts, so the client saw why the plan changed before signing it off.
How it works
- 01
Map the client's themes
Add the topics behind the client's content pillars, one project per client.
- 02
See which themes are heating up
RISIO.ME surfaces the rising posts in each theme with likes, comments, reposts and how fast each one grows.
- 03
Plan from evidence
Put the rising themes into the content calendar and attach the source posts so the client sees why.
Frequently asked questions
Does RISIO.ME write the content plan?
No. It hands the agency the trends picking up speed and how fast they grow. Turning them into a plan is the agency's work, now with evidence behind it.
Does it cover blogs or search?
No. RISIO.ME covers social posts on TikTok, Instagram and Threads, which is often where a theme shows up first.
Can I share the evidence with the client?
Yes. From Radar up, you can export a PDF report of the posts behind each theme.