Beauty trends for agencies: bring them to the client first
Beauty clients ask the same question every week: what is next, and has a competitor already posted it? RISIO.ME shows the skincare, makeup and haircare posts climbing on TikTok, Instagram and Threads, so the agency brings the answer before the client sees it in their own feed.
Try for freeWho it's for
Beauty marketing agencies
Answer the client's "what is next" before the competitor posts it.
Influencer teams for beauty brands
Brief creators on routines that are still rising.
Social leads on beauty accounts
Fill the calendar with ideas audiences already share.
Strategists pitching beauty brands
Back a creative direction with real rising posts.
How it works
- 01
Set up each beauty client
One project per brand, with its categories, ingredients and routines.
- 02
See the routines rising
RISIO.ME surfaces the routines gaining likes, comments and reposts fastest, as often as every 6 hours.
- 03
Bring it to the call
Open the weekly check-in with the rising posts in the client's category, exported as a PDF report (from Radar up).
A weekly check-in with a skincare client
Before the call, the account lead opens the client's project and picks the posts still climbing in its category: a routine people are filming at night, an ingredient they keep naming in captions. Those go on the first slide, with the source posts linked.
The client sees the routine before it reaches their own feed. The call moves from "what should we post?" to which creator films it and when.
Frequently asked questions
Can it tell me what a competitor will post?
No, but it shows what is picking up speed in the client's category. Seeing it early is what puts the agency ahead of the brands that wait until a trend peaks.
How many beauty clients can one agency run?
Echo and Radar include 3 projects, Locator 5. The Custom plan covers a larger roster.