For UGC agencies

UGC agency briefs with this week's trend references

A creator brief built on a month-old trend deck sends a whole roster to shoot an idea the audience is tired of. RISIO.ME shows what is taking off on TikTok, Instagram and Threads, so every brief points at what is rising this week.

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How it works

  1. 01

    Set up each brand's niche

    Add the topics around the brand's product and category, one project per brand.

  2. 02

    Pull this week's rising posts

    RISIO.ME surfaces the rising posts in that niche with likes, comments, reposts and how fast each one gains traction.

  3. 03

    Brief creators from them

    Put the rising posts in the brief as references, so creators shoot what is climbing now.

References still rising on shoot day*

Between the brief and the upload, a trend can come and go. A brief built from this week's posts still has most of its references climbing when creators hit record.

X%
This week's brief

of references still rising on shoot day

Y%
Brief from a fortnight ago

of references still rising on shoot day

Z%
Month-old deck

of references still rising on shoot day

Who it's for

UGC agencies

Send creators briefs with references from this week, not from last month's deck.

Creator managers

Give every creator the rising posts behind the idea, with their numbers.

Brand partnership leads

Show the brand why the brief changed with a PDF report (from Radar up).

Performance teams

Choose the angle for the next batch of ads from posts already gaining traction.

Frequently asked questions

Does RISIO.ME find creators for us?

No. It shows the trends rising in a niche. Choosing and managing creators stays with the agency.

How old can a reference be?

As fresh as the last refresh: every 24 hours on Echo, 12 on Radar and 6 on Locator. A reference that stopped climbing before the shoot should come out of the brief.

Brief creators on this week's trends

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* Illustrative example: the chart shows the shape of a trend, not RISIO.ME data.